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Wednesday, May 5, 2010

Fantastic Guidelines On Getting Seen Online As A Mumpreneur

We live in really exciting times. As a mumpreneur/mompreneur you have so many opportunities available to you, some of which were totally unheard of only five years or so ago.

It wasn't so long ago that people who worked from home were vilified to a certain extent. People couldn't conceive how it could be possible to earn real, usable money in this way. Times are so different now and it's certainly possible to turn a hobby or passion into a worthwhile and rewarding business when you are working from home.

Traditionally, you had to spend long hours at boring Chambers of Commerce network meetings, or had to engage in other forms of "push" marketing at all times, but now you can be creative and develop a marketing plan for your business online.

1. Rule number one is to set up your profile at one of the professional networking sites such as Linkedin. This is where professionals go to meet other professionals and you can set up a profile so that others in your specific line of business become aware of you.

2. Social media has exploded over the last few years. This type of communication may well be more to do with interacting with friends and acquaintances and finding friends online, but can be used as a powerful business marketing tool for you. Consider Facebook. You can set up a business page as part of your Facebook account and by unveiling your creation to all your friends and contacts; you can create "fans" of your business.

3. Use Twitter as a social media "mini-blog" to send highly targeted messages to your followers. It's very simple to set up an account in your business name and to look for and start engaging with people who are interested in your niche. Whenever you send a message on Twitter, it is restricted to 140 characters or less, but this is nevertheless a very potent way of communicating and establishing yourself as an expert in your niche for good effect.

4. WordPress is a great platform that allows you to create highly professional looking blogs. Blogs are very powerful but do take a lot of work, and you should be prepared to work on your creation each and every day. Set a blog up as a vehicle for you to talk about your knowledge in this business arena and aim to write one new blog post per day and publish it. It's rather easy to do.

5. A lot of options are available to you if you want to use social media to push your business. With Facebook and Twitter presence in hand and an outline blog established, look for and start visiting other important blogs in your niche and start interacting with them.

The area reserved for comments beneath each blog post is highly important and when two-way interaction is created like this, you benefit. As you proceed, others will see your comments and start visiting your blog and commenting themselves. Your aim is to use social media in its most viral form to help you.

As a mumpreneur, you can use social media and professional coaching advice will always recommend this approach. While you are online, seek out these online life coaching experts and you will find that many of them are focused on providing coaching for women, just like you.

Amanda Alexander, Director of Coaching Mums, helps pressure-cooked, stressed working mums who long for more hours in the day. Through her coaching programmes and online life coaching courses, Amanda shows mums how to create fulfilling and successful lives. For your simple 5 step guide to balance as a working mum, download our free eBook today!

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